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What’s Your Company’s Personality?

by on November 17, 2015

Company CultureYour company has or will have a culture and a personality.  You can have it determined for you or you can make it what you want.

If you’re an early stage company you have the opportunity to start fresh. If you’re around 25-50 people, it’s a great time to lock in the culture you want, maybe tweak it a bit.  If you’re bigger and don’t like what you have, or don’t know what you have, it’s an opportunity to make it what you want.

Core Values are the rules and boundaries that define a company’s culture and provide a final “Should/Shouldn’t” test for all behaviors and decisions by everyone in the firm.  So to define your culture you must first define your Core Values.

According to Jim Collins, author of Good to Great, core values are an organization’s essential and enduring tenets–the values it would hold even if they became a competitive disadvantage; core purpose is the organization’s fundamental reason for being.

Discerning your core values is a discovery process.  Don’t sell yourself short by resorting to a generic list of platitudes – like “honesty, integrity, teamwork, and customer service.”  That’s a waste of time and an opportunity.  Make them stronger, define them in a sentence or two.  Here are some examples:

  • Practice what we preach
  • Nothing less than ecstatic customers
  • First class for less
  • Honor intellectual capitalists
  • Never, ever, ever give up
  • Integrity matters
  • Think like a customer
  • Spirited fun
  • Employees are critical
  • Small details are huge
  • Take care of each other

Your actions and behaviors will instill these values in your organization.  Once you figure out your Core Values you can decide what actions you want to take to go about instilling these values.  Like providing work out training, a chef, massages, smoothies, flag football or a keg in the break room.  These actions are based on what is important to you and what you want your company culture/personality to be.


If you’re wondering how you build a company that you can sell for a premium in a few years, contact me to discuss the Valuation Amplification Process.

I also invite you to download the white paper and learn the 5 step process on How to Quickly Increase Your Valuation: a Proven 5 Step Process


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