Skip to content

Shooting Fish in a Barrel – if only finding the right target was that easy

by on July 1, 2013


Shooting fish in a barrel is an idiom, describing an effortless or simple action, with guaranteed success.  If only finding the right company to buy was as easy.

Finding the Right Company

As the CEO of your company you get solicited by a lot of investment bankers presenting opportunities for you to buy some company they’re representing.  You look because you’re curious but rarely do you find anything worth looking at.  You believe that it’s mostly a waste of time but you look anyway.  You get market information. You learn about a different way of doing things.  So it’s not a complete waste of time.

But it’s also frustrating and the reason it’s frustrating is because you’re not taking control.  You’re not looking for what you want.  You’re only looking at what comes your way.

That behavior is like a tick waiting for an animal to pass by to drop upon.

You wouldn’t run your sales department that way so why do you run your growth strategy that way?

Take control of your growth strategies.  Actively look for what is important to you and your solution.  You’ll find that the best companies to buy are not the ones being shopped around but the ones where the executives are head-down trying to build their product into a company when it really should be a feature in your solution set.

Finding this company will add technology, markets, geography, and IP.  You may find a company that demands a premium to convince them to sell but it may be worthwhile if your ROI is big enough.  But you can also find companies that are distressed that you can buy for no or a small premium.  Either way, you’ll find the ones that fit your need. Even if you have limited resources you can buy other companies and it shouldn’t keep you from looking for what you want.  You can read about why financing an acquisition, even if you’re a small company, can be easier than financing your organic growth in Acquisition Myths BUSTED.

If you’re not actively looking for companies to buy you’re ignoring a growth strategy that can accelerate your path to exit and take control of your future.


If you’re wondering how you build a company that you can sell for a premium in a few years, contact me to discuss the Valuation Amplification Process.

I also invite you to download the white paper and learn How to Quickly Increase Your Valuation – A Proven 5 Step Process.


From → M&A, Strategy, Valuation

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: