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What’s Your GTM Strategy? 7 Steps to Market Success

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Have you ever been told you need a Go-To-Market (GTM) Strategy for your company, whether it is a startup or your launching a new product at an established company?

We all kind of “get it” but when you actually try to create one it gets a little complicated.  For instance, how is it different than a marketing strategy or a business plan? Read more…


The Challenges of Growing Your Business – Welcoming Change


Complacency can be a major threat to a growing business. Assuming that you will continue to be successful simply because you have been in the past is very unwise.

If they have the right attitude, leaders can utilize change as an opportunity to innovate and grow.

Leaders are people who don’t just learn to live with or manage change — they actually create change and help others successfully navigate it. Read more…

The Challenge of Growing Your Business – Leadership Skills and Attitudes

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Entrepreneurs are the driving force behind creating and growing new businesses. All too often, they are also the people holding them back.

The abilities that can help you launch a business are not the same as those you need to help it grow. It’s vital not to fool yourself into valuing your own abilities too highly. The chances are that you’ll need training to learn the skills and attitudes required by someone who is leading growth. Read more…

The Challenges of Growing Your Business – The Right Systems

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The problem of managing information often prevents business CEOs from growing their business.  They are prevented from working on (not in) their business, not being able to spend time on the things that really matter.

Beyond perfecting the product or service, hiring excellent team members, and securing financing, an owner must dedicate care and attention to building an organized and systemic approach to running the actual business. Although managing an early stage company often involves many instinctual decisions, starting to think about operations systems from day-one may be the best way to prepare your business for growth. Read more…

The Challenges of Growing a Business – Problem Solving

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New businesses often run in perpetual crisis mode. Every day brings new challenges that urgently need resolving and management spends most of their time troubleshooting.

As your business grows, this approach simply doesn’t work. While a short-term crisis is always urgent, it may not matter nearly as much as other things you could be doing. Spending your time soothing an irritated customer might help protect that one relationship – but focusing instead on recruiting the right salesperson could lay the foundations of substantial new sales for years to come.

As your business grows, you also need to be alert to new problems and priorities.

Identifying the key drivers of growth is a good way of understanding what to prioritise. Read more…

The Challenges of Growing Your Business – Cash Flow & Financial Management


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Good cash flow control is important for any business. For a growing business, it’s crucial – cash constraints can be the biggest factor limiting growth and overtrading can be fatal.

Making the best use of your finances should be a key element in business planning and assessing new opportunities. With limited resources, you may need to pass up promising opportunities if pursuing them would mean starving your core business of essential funding.

Planning ahead helps you anticipate your financing needs and arrange suitable funding. For many growing businesses, a key decision is whether to bring in outside investors to provide the equity needed to underpin further expansion. Read more…

The Challenges of Growing Your Business – Planning Ahead

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The plan that made sense for you a year ago isn’t necessarily right for you now. Market conditions continually change, so you need to revisit and update your business plan regularly.

As your business grows, your strategy needs to evolve to suit your changed circumstances. For example, as you move from your Series A to your Series B funding your focus is likely to change from winning new customers to building profitable relationships and maximising growth with existing customers. Read more…